A 30-Day Step-By-Step Plan for Building the Blog of Your Dreams

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Start Building the Blog of Your Dreams
Achieving new levels of success has so much to do with the way you think and we’ll be showing you EXACTLY how to attain the success that you deserve.


Introducing an all-inclusive, proven roadmap for going from an “idea”… to building a blog that lets you control your income, choose your schedule, and help provide for your familywhile enjoying more time with them.

It's our premium training program called Blogging Blastoff 2.0 and I can't wait to show you what it can do for you.


Best part: it’s the perfect way to build a blog EVEN IF …

  • You have kids (endless cycle of school, sports, and activities!)
  • ​You have a job (and you, ahem, don’t love it...)
  • ​You only have 1-2 hours a night to focus on building a blog

You’ll read all about my plan just a bit further down this page … but let me introduce myself first!

Hi! My name’s Heather Delaney Reese, and I run the popular travel/lifestyle blog  - It’s A Lovely Life.
(Well, to be more precise, I run it along with my husband Pete!)

For over 14 years now, we’ve made a VERY comfortable living from blogging. (In fact, we built it to the point where we earned $30,000 per MONTH from blogging alone for over 2 years — yes you read that right!)


But we’re not just bloggers: we’re blogging teachers too. Pete and I have used our experiences to teach over 200,000+ aspiring bloggers how to build the life of their dreams with a successful blog.

Today, I want to tell you about how I started from scratch and built up a blog that lets me live my life how I want, and pays me to do it.


And then I want to show you how you can do the same — by giving you our tried-and-tested, step-by-step system for going from just a dream in your head…to building a successful, sustainable, and FUN blogging business of your own.


Some of this is stuff I have never shared publicly before…and I am SO excited about this!

But first…I want to give you an example of what it is that makes blogging so great … and what’s possible when you really apply yourself.


Ready? Okay, picture this ...

A Day In The Life Of A Professional Blogger
It’s an average Tuesday. You wake up early, as the sunlight just starts to peer through the curtains. The first thing you do is grab your phone — and smile. Overnight, your blog made you a couple of affiliate sales — while you were asleep!


As you get dressed, you scroll through some of the new blog comments you’ve had. You’re feeling good, so you decide to head out for an early workout. You’re feeling great and it’s only 7 am! You shower, make a cup of coffee and get started with your day.

After taking care of your regular morning duties, you get home for a morning session on your blog. First up, you decide to put the finishing touches on a new post you’re working on.


It’s one you’ve been planning in your head for a while, so you’re excited to work on it. As you sit there typing away on your laptop, you slip into ‘the zone’ — you’re feeling productive and busy, yet not stressed out. Just the way you like it!  


A few hours slip by, and before you know it it’s lunchtime. It’s nice out, so you eat outside (why not?), taking the time to read a few pages of that new book you’re into.


Feeling refreshed, you head back in for another session on the blog. After checking a few new comments that have come in, your phone buzzes with a new email — you’ve just been offered a new sponsored post opportunity!

This is a brand you have been wanting to work with for ages — and now you’ll have the chance!


Feeling energized, you finish off your afternoon by working on monetizing some of your posts. 


Your blog is your business and you’re focused on making it work for you.

You check your watch; it’s 2:57 pm. You head out to do whatever you want for a couple of hours since you have no boss to answer to (aside from yourself).


Once you’re home that evening, you have a nice dinner, and enjoy some leisurely, uninterrupted family time. And then, before you get in bed, you spend a few minutes making plans for tomorrow’s work.


As you wind down and get ready for bed, you smile — it’s been another good day. And best of all, you got to spend more time with your family… and you were in total control of your own schedule!

Okay, now be honest with yourself …

How did that sound? Pretty good, right?


Well… what if I told you that you could do that?


It’s true. When you have your own blogging business, days like this really happen!


But that’s not all. Because sure, a blog lets you enjoy these great “every day” experiences…


But...they’re nothing compared to some of the awesome perks you can enjoy from being a blogger!

HERE'S JUST SOME OF THE AMAZING STUFF OUR BLOG HAS ALLOWED US TO DO:

Private events at Disneyland and Disney World - New Attractions and Events:

A project with OxiClean, when an entire film crew came out to our house to shoot a video:

A trip to the Justice headquarters to see their new clothing line and view a fashion show (all expenses paid for the whole family):

Meeting and working with Kelly Ripa and Motrin on an NYC shoot (all expenses paid for the whole family):

And on top of all the experiences, we’ve received some amazing products to feature…everything from laptops, drones, camera equipment, vacuums, appliances, a swing set, a year-long new vehicle loaner, and more!

And all of this has been 100% because of our blog!


But perhaps the best perk of all is the what it can do for your life after you get your blogging business established:


You call the shots about when you work.


You can decide whether to work hard for more income…or take it easy that month.


Most importantly, you can be there for your family all of the time…and you’ll never have to miss a game, a school event, or stress about missing work when your family needs you. Creating a successful blogging business means you are you own boss, and get to decide everything about you business.


Now, you’re probably looking at some of the things I’ve done with my blog, and thinking that there’s no way YOU could get to this level.


But that’s simply not true.


In fact, there is NOTHING special about what I did that someone else (like you) couldn’t do also.


But I want to prove it to you. So let me quickly show you how I got from where you are now…to where I am today.

Here's How I Built A $30,000-Per-Month Blogging Business From Scratch
Most people think...“There’s no point in trying to start a blog now…it’d be too hard to succeed with so many other bloggers out there.”


But let me tell you something surprising:


When I started blogging in 2006, it was actually HARDER to succeed as a blogger than it is today!

See, nowadays you can start a blog in literally a few hours, for just a few dollars … and with social media, you can have your first traffic just as fast.


There’s also plenty of content online that can shortcut your way to success (like I’m about to show you a bit further down this article).


And the amount of readers and traffic you have access to has EXPLODED with the rise of social media platforms.


But when I started, it was not like that at all!


Blogging was really a fringe thing … and there weren’t that many people who were doing well at it.

It’s A Lovely Life started out around 2006 as a little website  (back then it was called "No Excuse Budget") where I shared tips on budgeting and saving money, in my spare time.


(Don't laugh...this was a cutting edge design for 2007! 😂)

I didn’t really know how to make it into a business. All I really knew was that I had some goals for myself:


Our real estate business was not MY passion… and wanted to do something that I was passionate about instead.


I wanted to have full control over my income and work where and when I chose.


I wanted to stop having so much “mom guilt” about how little time I was spending with my kids…and be able to enjoy life with them.


And I knew my husband Pete was working hard at our business…and I really wanted to take some of the stress off him, and help provide for our family.


I had this vague dream that blogging could do all of that…but when I faced reality, it didn’t seem possible.


See, I knew I had some ideas I wanted to share, and I thought blogging would be a good way to do it.

But in the real world, I kept running into the same problems:

  • I’d work really hard on a blog post … and then get zero comments.
  • I’d run into a technical problem, and spend hours trying to fix it…and even then I wouldn’t be able to solve it, and I’d feel frustrated that I wasted my time.
  • ​I always felt like I had no time to work on my blog.
  • ​When I tried to do things like reach out for guest posts or opportunities, I was afraid nobody would listen to me.
  • ​And most of all, I had no idea how to monetize the blog — and turn all my hard work into an income that fairly rewarded me for my effort!

But I stuck with it…and slowly, I started to see some successes here and there. Every now and then, I’d get accepted for a new post network…or I’d land a guest post…or I’d discover a new way to bring in more followers from Pinterest.


And over time, I began to realize that there was a hidden secret to blogging which I’d been overlooking.


In fact, this secret held the key to possibly finally breaking through to that success I dreamed of…

The 3 Keys To Blogging Success
Most people think that all you need is a topic you’re passionate about — like cooking, or budgeting — and voila! You can build a successful blog!


But my experience showed me it wasn’t like that at all.


When I’d just focused on creating good content, sure, I had good stuff to say — but there was nobody reading it, and I wasn’t making any money!


Instead, I discovered that successful blogs have these things in common:

  • Great Content (producing things that people actually want to read)
  • ​Traffic (Site Visitors)
  • ​Well-Defined Monetization Plan (A clear way to make money)

It became crystal clear to me that if I focused on these 3 things, I could be really successful.


What happened next, changed our lives forever


I began to put everything I had into figuring these 3 things out.

Things like...

1. CREATING CONTENT:
  • What do my readers want?
  • ​​How can I inspire, educate, or entertain my readers so they want to keep coming back?
  • ​​What can I do better or differently than others in my niche?
  • ​​How much content do I need to produce?
2. GENERATING TRAFFIC:
  • Where will my site visitors come from?
  • ​​Where are they currently spending their time?
  • ​​How do I get them from where they are currently “hanging out online” to my blog?
  • ​​Once they get to my blog, how can I get them to come back over and over again?
  • ​What technical strategies can I put in place so that I will show up in the search engines?
3. MONETIZATION STRATEGY:
  • What is the best way for ME to make money with my blog?
  • ​​Is this working for others or do I have to figure out something new or innovative?
  • ​​How much money can I make with my blog?
  • ​​At what income level can I forget about our real estate business and focus on my blog full-time?

A funny thing happened when I got clarity on the 3 things I needed to focus on…


My blogging business took off!


This clarity and focus was all I needed to go from being pulled in million different directions to figuring it all out.


I started researching and reading EVERYTHING I could find on content creation, traffic strategies and techniques, and monetization.


I networked with lots of other bloggers that were starting to figure this all out too. 


I invested in training in all 3 of these areas.


I took everything I learned from thousands (I’m not exaggerating) of hours of research, added what I knew, and came up with a system that worked perfectly for my blog.


The end result was a blogging business that made our family an AMAZING income, gave us the freedom to live/travel/work as we chose, and provided many opportunities that were so unique that money couldn’t even buy.


I spent years and years learning it all by trial and error…and making a LOT of mistakes along the way!!!


I mean, it’s not like I really had a choice. There just weren’t any blogging specific resources out there that put all of the pieces together.


So, all those things I talked about above? Yep…I was basically forced to figure them all out myself!


Now here’s what you might be thinking...“Well it worked for you Heather, so maybe that’s what I should do too?”


No!!! Don’t do that.


In fact, there are three huge problems with this approach which almost derailed me completely…and they happen to be the reason that most bloggers never “make it” in blogging.


Take a look at these quickly, and then decide for yourself if you think that “figuring it out yourself” is worth it …

Why I Don’t Recommend Just "Figuring It Out"

(Or, 3 Reasons Most Bloggers Fail)

1. It Takes TIME and MONEY

This one’s obvious: figuring it all out on your own is expensive…and slow.


In my case, it took me over a decade to get to where I am now!


Besides, I could afford to do “trial and error” because Pete and I had enough money from our real estate business to support us (even though we had to work very hard for it).


But I’m guessing you don’t really want to spend over a decade building up your blog, spending a lot of money, and making a lot of mistakes like I did.

2. You Don't Know What You Don't Know

You might think that once you know how to write a post, get more traffic, and puts some ads on your blog, you’ll be set.


But in reality, I learned that there are so many things I never knew that I didn’t know:

  • Why SEO is critically important for a profitable blog — and how to get it right
  • ​What the five most popular income systems are on a blog (and when you should use each)
  • ​How to actually set up your blog as a business — and when you should consider incorporating or starting an LLC
  • ​And (literally) hundreds more.

I don’t know about you, but I had no idea about any of that stuff when I started out … but I came to realize it was all very, very important!


And that’s the danger with figuring it out yourself: you just don’t know what you don’t know.


(Good news: I have an answer for every one of those things … info on where to find them is a little further down this post!)

3. You Don't Know If you're Going to Succeed

Finally, the reason that “going at it alone” is hard is that when you don’t have a plan, you can feel like you’re just spinning your wheels and getting nowhere.


Like I said, when I started out, the blogging world wasn’t like it is now. There weren’t many successful bloggers. There wasn’t quality training on how to do it. And many of the revenue strategies used now didn’t even exist back then!


In short, it was very demotivating, putting in all that work…and not knowing if it was going to pay off, or if I was even doing the right things.


Many of the people who started blogs at the same time as me — in fact, most people who start them even now — gave up for that reason.


Now when I started getting successful with my blogging business, I was excited!


And I also knew there were plenty of people like me who wanted to build a successful blog, but they didn’t know HOW to make that happen.


And I Wanted to do Something to Help Them.

So...Pete and I Decided to Change Our Long-Term Policy and Started Telling People How Much We Were Making.

We’d initially been against publishing our earnings. It seemed like showing off.


But when I thought about what it felt like for me ten years ago, I would have loved to have something like that to aim for.

Also, I had personally been motivated in the past few years by seeing other blogs that shared their incomes.


So we started publishing “Blog Income Reports” on our blog, to show people how we were doing, and encourage other bloggers.


(This was our first income report that we published in March 2017)


To be honest, I wasn’t sure how people would react. Would our readers think we were bragging?


But we found something surprising...

People LOVED the income reports and we started getting great comments!


In fact, I was surprised — there was a LOT more interest than I’d expected!

We Started Getting Amazing Comments Like These:

At about the same time we started a Facebook group to help bloggers get their own blogs started.


This took on a life of its own!


It felt so good to help others get their blogs started.


But, our students wanted more!


They wanted to know much more than how to start a blog…


They wanted to know HOW to make their blogs successful (making money and impacting lives).

 

So I had an idea...I turned to Pete one day and asked him:

“Why don’t we put everything we’ve learned into a course?”

I realized I had the chance to save other aspiring bloggers from having to figure it all out themselves like I did.


I could put all the best of what I’d learned into the course … and leave out all the mistakes and methods that didn’t work. So it’d be just one huge shortcut for anyone who wanted to build their own successful blog.

Unlike any other resources out there, it would cover ALL THREE of the keys of successful blogging:

  • Content
  • ​Traffic
  • ​Monetization

It would be designed for people in the same situation I was: busy, with only 1-2 hours a night to work on it, a family, a demanding job, or all of the above.


It would give a step-by-step, actionable plan…complete with small assignments that would kick you into gear and almost force you to make progress.

 

And all taught by two bloggers who didn’t just blog for a year or two in the past and then get into teaching. Bloggers that were actively blogging RIGHT NOW.

 

Well…I’m sure you don’t need me to tell you what we decided to do.


Pete and I got started right away on that course…and we spent months planning, designing, and polishing it off.


And I’m excited to say … it was a MASSIVE SUCCESS.


Since 2017, over 4500 bloggers took the original version of the course which we called Blogging Blastoff!


This program became the catalyst for so many positively changed lives and blogging businesses that were created.


But, things change quickly these days!


Over the past few years, we’ve learned a lot ourselves and we’ve developed and discovered some new strategies that are producing massive results.


We decided it was time to create a new and improved version of the original extremely popular course and we decided to name it Blogging Blastoff 2.0!


Blogging Blastoff 2.0 is an updated training program with a new format designed to teach our blogging system as efficiently as possible.


Our goal with Blogging Blastoff 2.0 is to cut out all the unimportant distractions and provide REAL FOCUS on the areas that you need in order to create a successful blogging business.


We’re so excited because we know that just like the original Blogging Blastoff did, Blogging Blastoff 2.0 will change the game.

Here’s What You’ll Learn in Blogging Blastoff 2.0:

Blogging Blastoff is the ONLY blogging program to focus on all three keys of building a successful blog — content creation, traffic, and monetizationand teach you everything we know about building and running a profitable, popular blog.

In just thirty days (divided into 4 weeks of content) — spending as little as half an hour a day on the course — you’ll go from ZERO knowledge or experience…to a savvy blogger with ALL the tools to build the blog (and lifestyle) of your dreams.


With our STEP-BY-STEP roadmap, you’ll master getting more followers...

monetizing your blog … and hundreds more secrets to handling the ‘business of blogging’ like a pro!


Best of all, everything in this course is TIME-TESTED and PROVEN to work — based on years of experience from two veteran, active bloggers, and thousands of delighted students!

“I made my class fee back the following month”

“I’ve gotten my blog up and running quicker than I had ever thought!”

WE'RE REVEALING EVERYTHING WE'VE LEARNED ABOUT BUILDING A SUCCESSFUL BLOG

With this course, we aren’t holding anything back from you! The amount of information in this course is OVER THE TOP — and our students are always blown away by how much value they get.

Here’s a taste of what you’ll discover when you join the course:

WEEK 1: Content
  • ​Writing Mouth-Watering Blog Posts That Will Flood Your Blog With Traffic
  • Photography For Bloggers - What Bloggers Need To Know About Photography
  • ​Video For Bloggers - What Bloggers Need To Know About Video
  • Everything Bloggers Need to Know About YouTube
  • ​Everything Bloggers Need to Know About Pinterest  
  • Everything Bloggers Need to Know About Instagram 
  • Everything Bloggers Need to Know About Twitter
  • ​Everything Bloggers Need to Know About Facebook
WEEK 2: Traffic
  • ​Building Your Traffic Engine: Search Engine Optimization 
  • Building Your Traffic Engine: Social Media
  • Turbocharge Your Reach: Sharing & Comment Threads  
  • Your Blog Post Promotion System
  • ​Growing Your Most Valuable Asset: Your Email List
  • ​Running Paid Ads For Traffic: How To Get Started
WEEK 3: Becoming a Professional Blogger  
  • ​The Motivational Boost
  • Laying the Foundations of Blogging Success
  • Building The Ideal Blog: Your Layout & Design Blueprint
  • ​Mastering The Business Of Blogging, Part I: Business Structures, Tax & Insurance
  • ​Mastering The Business Of Blogging, Part II: Contracts, Mailing Addresses, Domain Privacy & Common Mistakes
  • How To Stay Out Of Trouble: A Crash Course In Compliance
  • Living The Pro Blogger Lifestyle, Part 1: Event Coverage
  • ​Living The Pro Blogger Lifestyle, Part 2: Blogging Conferences
  • ​The Fast Track To Success: Getting Your Name Out There
WEEK 4:  Monetization (Making Money)
  • Your Blog Income Systems: An Overview
  • ​Your Inexhaustible Income Stream: Mastering Email Pitching
  • ​Your Blog Income Systems, Part I: Sponsored & Guest Posts
  • ​Your Blog Income Systems, Part II: Affiliate Marketing
  • ​Your Blog Income Systems, Part III: Product Creation & Sales 
  • ​Your Blog Income Systems, Part IV: Social Media, Photos & Video
  • ​Your Blog Income Systems, Part V: Display Ads
  • ​Your Blog Income Systems, Part VI: Bonus Income Streams
Bite-Sized Learning And Do-As-You-Go Mini Assignments From Blogging Experts
In Blogging Blastoff you get a full 30 days of training on everything from foundations to advanced techniques. Check out what we cover daily - and the short descriptions below are only a small portion of the amazing content you’ll be getting each day!


The course starts on the 1st day of the month. Each day you’ll get a new module “unlocked” to focus on, broken into several bite-size chunks that take you on average 5 minutes each to go through. (We do it this way so you don’t get overwhelmed by the massive amount of information you’ll be learning!)


But — this isn’t just “information” that you’ll skim and forget.


At the end of each day, you get a mini-assignment — so you know exactly what you need to do to put the material into practice, and start building a successful blog!


The course works hand in hand with the VIP Blogging Blastoff Facebook Group (see below), which provides you with new friends and a support network to encourage and help you through each day’s coursework.


All in all, with a time investment of around half an hour a day on the course, if you do the work … you’ll start seeing some amazing results.

Day 2 — Your Blog Income Systems Overview 
  • The low-down on “sponsored content” — and why brands pay more for it than traditional advertising!
  • ​The most lucrative opportunity in blogging … but why you should actually stay away from it for now
  • ​Who said you can’t make money from social media? Keep your eyes out for these 4 types of paid social media opportunities
  • ​How to make money with “Instagram Takeovers”
  • ​Discover how to sell your images and videos for money — even if you’re not a world class photographer
  • ​Two ways you can make money from ad networks
  • ​And more …
Day 3 — Your Blog Income Systems, Part I: Sponsored & Guest Posts
  • ​Our full, detailed system for sponsored posts — a full walkthrough of the process (including what instructions to follow, what information you’ll receive, where to share it, and how to write it)
  • ​How to write a sponsored post without making readers feel like you’re “selling”
  • ​The most important thing you can do RIGHT NOW to break into sponsored posts
  • The difference between “nofollow” and “dofollow” links (and why it can endanger your entire blog)
  • ​What should you charge for a sponsored post? (Includes my current rates)
  • ​How to negotiate your fees higher, even if you’ve never negotiated before (includes the simple close I use that forces difficult negotiations to an end — and often gets me exactly what I want)
  • ​My 10-point system for turning a one-off sponsored post into recurring revenue
  • ​Two phrases that will turn off your readers — make sure you don’t have these on your site at all!
  • Our tested, highly effective system for landing sponsored post opportunities (cut in front of 90% of the bloggers clamoring for spots with these five simple steps)
  • ​A full list of 40+ sponsored post networks you can join
  • ​How to position your blog to be irresistible to sponsors
  • ​And more …
Day 4 — Your Blog Income Systems, Part II: Affiliate Marketing  
  • ​Guarantee your success in affiliate marketing with our 4-step process
  • Our list of 20+ of the best affiliate networks (this will save you HOURS of time searching)
  • ​Four questions to ask before deciding whether to promote a product or service
  • ​A handy “cheat sheet” of the definitions you’ll run into in affiliate marketing — turn to this and you’ll never look like you’re in over your head
  • ​Our full “toolbox” of tools for success in affiliate marketing (including the first I recommend to ANYONE in this field)
  • ​“FOCUS = SUCCESS”. Discover why this is the #1 thing you need to have stuck on your wall if you want to succeed in affiliate marketing (and it’s not for the reason you think)
  • ​How do you get paid from affiliate networks?
  • ​SPECIAL: an in-depth look at Amazon’s affiliate system … and the most effective way to use it
  • ​How to generate more affiliate income using something you already have on your website
  • ​And more …
Day 5 — Your Blog Income Systems, Part III: Product Creation & Sales  
  • Our 7-step system for profitably creating & selling digital products (we’ve used this exact system to build products that earn us thousands of dollars every month)
  • ​Three kinds of product and the low down on each — which should you create?
  • ​A counterintuitive pricing strategy for massively boosting your profits
  • ​Revealed: the top 7 tools we personally use for product creation
  • ​ADVANCED: How to skyrocket your credibility by offering consulting
  • ​Sales not moving the needle? No problem — we have four foolproof tactics for boosting product sales
  • ​And more …
Day 6 — Your Blog Income Systems, Part IV: Social Media, Photos & Video  
  • ​How you can make money with social media channels
  • ​Exactly what we charge brands for posts on Facebook, Twitter, Instagram, and Pinterest
  •  Get started as an influencer right now with our list of 25+ influencer networks you can join
  • ​How much can you charge for your photos?
  • ​An HONEST list of the most important social networks for bloggers (and why Google+ is more important than you think!)
  • ​How we price video packages — and the rules we use to adjust that price
  • ​Four ideas for video content packages you can swipe
  • ​And more …
Day 7 — Your Blog Income Systems, Part V: Running Ads 
  • ​Contrary to what most people think, ads aren’t dead — discover the four times it makes sense to use them
  • How much can you really expect to make from ads?
  • ​A crash course in advertising lingo, so you’ll look the part when you approach partners
  • ​Our toolkit of tips, tricks and hacks for increasing ad income
  • ​My major word of caution on ads and ad networks
  • ​How much traffic you need to get money from ads (nobody tells you this)!
  • ​Seven premium ad networks to join
  • ​And more …
Day 8 — Your Blog Income Systems, Part VI: Bonus Income Streams  
  • ​Get paid to learn blogging — why and how to become a Virtual Assistant (and what you can earn)
  • 5 types of freelance work bloggers can do (you have at least one of these skills already!)
  • ​How to get hired as a freelancer
  • ​Creating and selling stock photography
  • ​Discover what a campaign manager is — and why you may consider becoming one
  • ​Making money as a travel blogger (and not just with sponsored travel content!)
  • ​And more …
Day 9 — Building The Ideal Blog: Your Layout & Design Blueprint  
  • ​A walkthrough on the website sections every blog MUST have
  • Our exact ‘checklist’ for deciding the right theme to buy (the criteria most people use to pick a theme are totally wrong!)
  • ​Where do you buy a website theme?
  • ​The big website no-no that turns away the people trying to hire you — and what to use instead
  • ​How to make an amazing looking site with zero design experience
  • ​5 tools we use ourselves to tweak our site design
  • ​Defining a color scheme that attracts your perfect audience (plus a “zero-risk” way to test your colors out without paying a cent)
  • ​And more …
Day 10 — The Fast Track To Success: Getting Your Name Out There  
  • Exactly how to get discovered by people desperate to work with you (do this and you will be amazed at what comes your way over time. In fact, you might find yourself saying that you wish the emails would stop!)
  • ​How to get your name in front of thousands of journalists
  • ​When does it make sense to pay to go to a blogging conference?
  • ​The secret to getting featured on TV
  • ​Our hand-picked list of 20+ blogging conferences you can attend
  • ​A guide on writing PR bios (there’s one major difference from your normal bio!)
  • ​How to get featured in a major publication
  • ​And more …
Day 11 — Mastering The Business Of Blogging, Part I: Business Structures, Tax & Insurance  
  • ​When you should set up your blog as a business
  •  All about sole proprietorships, LLCs, and S Corps — and the pros and cons of each (including tax considerations!)
  • ​Should you hire a professional to do your taxes?
  • ​How to set up an LLC or S Corp on a limited budget
  • ​Setting up a bank account for your business
  • ​Insurance for bloggers — yes or no?
  • ​What’s a trademark, and should you use one?
  • ​And more …
Day 12 — Mastering The Business Of Blogging, Part II: Contracts, Mailing Addresses, Domain Privacy & Common Mistakes  
  • Contracts and blogging: don’t freak out when you get a contract — just look at these 8 things
  • ​Mailing addresses: when you need one (and how to set it up)
  • ​Should you pay for domain privacy?
  • ​8 things that will screw up your business (avoid these at all costs!)
  • ​A deceptively simple technique for charging more, working less, and making more!
  • ​The EASIEST way to increase your blogging income
  • ​And more …
Day 13 — Writing Mouth-Watering Blog Posts That Flood Your Blog With Traffic 
  • ​Master the art of writing posts readers will be desperate to click on
  • An 11 point checklist you can whip through to make sure every post is amazing — even if you hate writing
  • ​How to practically force a reader to decide to read your blog with one simple method
  • ​What kinds of photos make your post more shareable? (Yes, there are actually four)
  • ​A simple three-question checklist that makes sure you only spend time writing your best posts
  • ​And more …
Day 14 — How To Stay Out Of Trouble: A Crash Course In Compliance 
  • A simple-English explanation of disclosure policies — with real examples (and how to generate your own)
  • ​All about privacy policies and terms & conditions (including the exact privacy policies and T&Cs we use)
  • ​Can you use quotes on your blog?
  • ​What to do if you don’t have any photos to use in your blog posts
  • ​Something you probably do right now that could easily get you sued … and how to make sure it doesn’t happen
  • ​What if other people are in the background of your images? A simple trick for sidestepping the legal issues
  • ​Can you post someone else’s recipe on your blog?
  • ​5 legal loopholes and how to avoid them
  • ​And more …
Day 15 — The Motivational Boost  
  • ​How much we get paid for sponsored posts — with specific examples of what we did
  • ​Get motivated: REAL blogging perks and experiences you can enjoy as a blogger
  • ​Our simple goal-setting system that will supercharge your success — if you use it
  • ​How to “time block” for success
  • One hack to help you read a TON more books in your dead time
  • ​Using quotes and visual goal reminders for extra motivation
  • ​And more …
Day 16 — Everything Bloggers Need to Know About Facebook  
  • ​What you should post on Facebook to grow your blog
  • ​A comprehensive guide to Facebook image and video sizes
  • ​Understanding the Facebook Audience (and why you need to)
  • ​How to save time with scheduling
  • ​Should you boost posts on Facebook?
  • How to grow your Facebook page and bring in more followers fast
  • ​And more …
Day 17 — Everything Bloggers Need to Know About Twitter
  • ​Hashtags — and how to really use them to get your tweets found
  • ​Discover what an effective tweet looks like (based on our experience with thousands of different tweets)
  • ​How to interact on Twitter to build your community
  • What’s the best way to grow your Twitter account?
  • ​Save time, go hands-off: Tools to automate your Twitter posting
  • ​And more …
Day 18 — Everything Bloggers Need to Know About Instagram  
  • ​Hashtags on Instagram — and how to leverage them for more followers
  • ​What are Instagram “Comment Pods” — and should you use them?
  • ​The best image and video sizes for Instagram
  • ​Everything a pro blogger needs to know about Instagram Stories
  • Our system for growing your Instagram account and getting more likes & comments
  • ​And more …
Day 19 — Everything Bloggers Need to Know About Pinterest  
  • ​The Perfect Pin: the ideal image size and characteristics
  • ​Two ways to optimize your blog for Pinning (this is crucial if you want traffic!)
  • ​Everything you ever wanted to know about Rich Pins
  • A detailed guide to getting your Pin description right (this can send tons of traffic to your page if you do it right)
  • ​How to grow your Pinterest account … and your blog along with it
  • ​The single best tool for boosting your Pinterest success (it’s like having a very expensive Pinterest assistant for practically nothing!)
  • ​And more …
Day 20 — Everything Bloggers Need to Know About YouTube  
  • ​An over-the-shoulder look at the video parameters we use for our videos
  • ​How to stop viewers leaving your channel to watch other videosUsing music on your videos (without getting a 
  • ​copyright strike against your channel!)
  • 9 ways to get more views on your videos
  • ​A quick-start guide to video SEO (and how to craft a title and description people will find)
  • ​Crafting thumbnails that get more views — and subscribers
  • ​And more …
Day 21 — Growing Your Most Valuable Asset: Your Email List 
  • ​The five email services we’ve tried — and our #1 recommendation for bloggers
  • Growing your list: all about landing pages and opt in forms
  • ​The secret to making your readers actively hunt for your emails in their inbox (because they love reading them so much)
  • ​How to sell to your email list (without burning them out or making them distrust you)
  • ​A quick guide to creating the PERFECT lead magnet for your blog
  • ​The email open, clickthrough and conversion rates you should aim for (with exact numbers)
  • ​And more …
Day 22 — Building Your Traffic Engine, Part I: Social Media 
  •  The biggest key to building traffic to your blog from social media
  • ​Traffic System #1: Our in-depth system for generating traffic from Pinterest
  • ​Traffic System #2: Our in-depth system for generating traffic from Facebook
  • ​Traffic System #3: Our in-depth system for generating traffic from Twitter
  • ​Traffic System #4: Our in-depth system for generating traffic from Instagram
  • ​(Just ONE of these systems, used correctly, has the potential to send a flood of eager readers your way — but you’ll discover ALL FOUR!)
Day 23 — Building Your Traffic Engine, Part II: Search Engine Optimization  
  •  SEO explained in simple terms — and why it’s so important for growing your traffic
  • ​Your crucial first step to getting search traffic: indexing your blog (and how to do it)
  • Our five-point traffic system for optimizing your blog posts for SEO
  • ​A toolbox of 6 SEO tools that can make your life easier
  • ​And more …
Day 24 — Turbocharge Your Reach: Sharing & Comment Threads 
  •  Congratulations — when you reach Day 24, you’ll unlock two of your most powerful blogging assets!
  • Discover what sharing threads are — and why they have the potential to kickstart your traffic
  • ​How to quickly build up a network of bloggers who’ll help promote your content
  • ​ADVANCED: Taking sharing threads to the next level — five groups I personally recommend you join
  • ​And more …
Day 25 — Your Blog Post Promotion System 
  •  The EXACT system we use to promote every single post we write(includes our checklist which you can copy for yourself)
  •  How to build your very own “content calendar” that lets you squeeze extra traffic out of posts you’ve already written
  •  The little-known hack for getting your blog posts INSTANTLY indexed by Google — and you can do it with just one step
  •  And more …
Day 26 — Technical Deep Dive I: Video For Bloggers  
  • ​The one strategic turn we made in January 2016 that’s already netted us tens of thousands of dollars … and how you can take advantage of it
  • ​ADVANCED: Pete’s full, detailed guide to the cameras, microphones, lenses, drones, and more that we recommend
  • Which programs to use for editing your videos
  • ​Short on time and money? Discover how to outsource your video editing without breaking the bank
  • ​And more …
Day 27 — Technical Deep Dive II: Photography For Bloggers  
  • ​ADVANCED: 6 characteristics of great photos — go from amateur to eagle eye with this condensed masterclass on high-end photography techniques
  • ​Which camera, lenses and gear should you use? The answer to this one is going to surprise you …
  • The EASY way to edit your photos for maximum impact (these three steps will brighten up any blog post!)
  • ​Our specific recommendations for photo editing software … and you can try most of them for free!
  • ​And more …
Day 28 — Your Inexhaustible Income Stream: Mastering Email Pitching  
  • ​Why email pitching allows YOU to ‘make it rain’ at will and control how much you earn
  • ​The exact process we follow each time we pitch (use this to land a steady stream of sponsored post opportunities)
  • ​Discover our finely-tuned “perfect pitch email” that’s ridiculously effective at closing deals — ready for you to swipe and edit for your own use
  • ​How to get free products as compensation for your posts
  • ​Major time-saving hack: how to decide in under 10 seconds whether to reply to a pitch … or just delete it
  • Our “Pitch Back” system that earned us nearly $100,000 in 2016 — and will pay off for you, too
  • ​And more …
Day 29 — Living The Pro Blogger Lifestyle, Part I: Blogging Conferences  
  • ​When does it make sense to go to a blogging conference? Four reasons you should consider going
  • A handy list of 10 of the top blogging conferences
  • ​The biggest blogging conference trap to avoid: Having “too much” fun
  • ​How long after a conference should you wait to follow up with brands?
  • ​Getting bang for your buck: 5 strategies for making the most out of every minute of a conference
  • ​Why business cards are your best friend
  • ​And more …
Day 30 — Living The Pro Blogger Lifestyle, Part II: Event Coverage 
  • ​“What am I actually supposed to DO at an event?” Save embarrassment by discovering what we’ve learned from years of experience
  • How to get invited to special events, movie premiers, and parties
  • ​Should you attend an unpaid event?
  • ​Pro blogger etiquette guide: How to behave at a movie premier
  • ​And more …
WAIT!! There's More...
Get Access to All  These Bonuses, As Soon As You Enroll!
BONUS #1

The 5-Day “Start A Blogging Business” Crash Course

Don’t have a blog yet? No problem! In this crash course, Pete and I walk you through picking a niche… naming your blog… finding a domain name… setting up your website… and 
writing your first posts. This course takes you from “beginner” to “blogger” in no time — and it’s included for FREE when you join Blogging Blastoff.
BONUS #2
Membership In Our VIP Blogging Blastoff 2.0
In our VIP Blogging Blastoff  2.0 Group, you’ll get access to a supportive community of bloggers from total newbies to experts — to offer you help, encouragement and support. Here we encourage you to post your progress on 
assignments, ask questions, and mingle with other bloggers going through the course at the same time. We want you to find your blogging friends and we create an environment ripe for this to happen!


And best of all? Pete and I will be hanging out there too!

BONUS #3
Membership In The VIP Blogging Blastoff 2.0 Sharing Group
In this exclusive group (which you’ll get access to on Day 24), we all use our collective numbers to support one another! You can share content, direct more traffic to your blog, and 
establish a strong social media presence — and we’ll bring the whole strength of our community to drive traffic to your blog, and share or like YOUR content!
BONUS #4
Bonus Income Stream: Access To Our Members-Only Affiliate Program
Many of the people who join this course end up telling their friends… and we want to reward you for that. For each friend you refer who joins Blogging Blastoff 2.0, you’ll earn 33% of 
the sale price! (Refer just 3 friends to cover YOUR whole purchase price!)
BONUS #5
WP Fast Launch (Costs $197 Separately)
We’ve saved one of the best ones for last here … Are you struggling to make sense of WordPress? Have you considered throwing in the towel because you are just too frustrated with the "tech" side of blogging? If so, then you’re exactly the kind of person we created our WP Blastoff course for! It’s a 
WordPress and Bluehost course that will walk you through setting up your blog with all the settings we  recommend. After training thousands of students, we know where the problem areas are and explain how to get past them.


This is a really extensive course (which we actually offer for sale for $197, and it’s a great bargain at that price!). But when you join Blogging Blastoff 2.0, we’ll throw in complimentary access to WP Fast Launch as well!

WAIT!! There's More...
Get Access to All  These Bonuses, As Soon As You Enroll!
BONUS #1

The 5-Day “Start A Blogging Business” Crash Course

Don’t have a blog yet? No problem! In this crash course, Pete and I walk you through picking a niche… naming your blog… finding a domain name… setting up your website… and 
writing your first posts. This course takes you from “beginner” to “blogger” in no time — and it’s included for FREE when you join Blogging Blastoff.
BONUS #2
Membership In Our VIP Blogging Blastoff 2.0
In our VIP Blogging Blastoff  2.0 Group, you’ll get access to a supportive community of bloggers from total newbies to experts — to offer you help, encouragement and support. Here we encourage you to post your progress on 
assignments, ask questions, and mingle with other bloggers going through the course at the same time. We want you to find your blogging friends and we create an environment ripe for this to happen!


And best of all? Pete and I will be hanging out there too!

BONUS #3
Membership In The VIP Blogging Blastoff 2.0 Sharing Group
In this exclusive group (which you’ll get access to on Day 24), we all use our collective numbers to support one another! You can share content, direct more traffic to your blog, and 
establish a strong social media presence — and we’ll bring the whole strength of our community to drive traffic to your blog, and share or like YOUR content!
BONUS #4
Bonus Income Stream: Access To Our Members-Only Affiliate Program
Many of the people who join this course end up telling their friends… and we want to reward you for that. For each friend you refer who joins Blogging Blastoff 2.0, you’ll earn 33% of 
the sale price! (Refer just 3 friends to cover YOUR whole purchase price!)
BONUS #5
WP Fast Launch (Costs $197 Separately)
We’ve saved one of the best ones for last here … Are you struggling to make sense of WordPress? Have you considered throwing in the towel because you are just too frustrated with the "tech" side of blogging? If so, then you’re exactly the kind of person we created our WP Blastoff course for! It’s a 
WordPress and Bluehost course that will walk you through setting up your blog with all the settings we  recommend. After training thousands of students, we know where the problem areas are and explain how to get past them.


This is a really extensive course (which we actually offer for sale for $197, and it’s a great bargain at that price!). But when you join Blogging Blastoff 2.0, we’ll throw in complimentary access to WP Fast Launch as well!

“Is Blogging Blastoff 2.0 Right For Me?”

We designed Blogging Blastoff 2.0 with two specific types of people in mind:


You don’t have a blog yet (or it's new) and you want to get it going the right way. Blogging Blastoff 2.0 contains everything we know about building a successful blog from the ground up — so it’s perfect if you’re looking for a course to get you started in the world of blogging. And best of all, thanks to the bonus 5-Day Crash Course and WP Fast Launch courses, you’ll have all the steps you need to get up and running, even if you hate technology!


You have a blog already, but you want to monetize it, get more traffic, or master the business side of your blog. If that’s you, this is the PERFECT course for you. (If you don’t believe me, go back and read through the course material above again!


As long as you fall into one of those two groups, Blogging Blastoff will help you. Just like it did for all these students:

But If That Still Doesn't Convince You, There's Still A Way You Can Try the Course For Yourself With NO Risk...

Our Zero-Risk Satisfaction Guarantee:

 

14-Day Money Back Guarantee

 

We know it can be a tough decision to invest in yourself sometimes. That’s why we want to give you the chance to try the course at our risk!


We’re offering a 14-day, 100% money-back guarantee on the course.


You get 14 days from the date you join to use the course as much as you want, risk-free. So if you can’t decide now… you don’t have to! Try the course risk free.


If you aren’t COMPLETELY satisfied that it was worth every cent … just email one of us, and we’ll give you all your money back ASAP.


(But to be honest… I think you’ll be so delighted with what you’ve learned, you’ll be emailing us to THANK us for putting so much awesome stuff in the course!)


Think about it this way: a college degree costs hundreds of times what Blogging Blastoff 2.0 does — but it takes years of your life, and arguably teaches you LESS about success in the real world. And unlike Blogging Blastoff 2.0, if you don’t like the course, you won’t get your money back!


Simply put, Blogging Blastoff 2.0 is the lowest-risk investment you could EVER make in yourself!

Frequently Asked Questions
“How much time is this going to take? I’m too busy right now.”

I feel you! Remember, I designed this course so that even the busiest of moms could do it. Each module of Blogging Blastoff is divided into bite-sized pieces that each take a short amount of time to do — meaning you can squeeze them in easily throughout your day!


If you’re spreading out the coursework over a week, you don’t need to go over half an hour a day. Compared to a college degree, where you’re studying for several hours per day for years, it’s not a bad time investment for the chance to build a blog that could end up earning money for you even when you’re not working!


“I like that it’s self-paced, as I’m trying to accomplish this in lieu of school and work (not to mention two toddler boys)”

“Do I need to have a blog before I take this course?”

No — we don’t assume any knowledge about how a blog works. So even if you don’t have a blog and know nothing about setting one up, you’ll get access to the bonus 5-Day Start Your Blog Crash Course and WP Fast Launch courses, which walk you through everything you need to know. And if you want to just take the 30 days of coursework first before you get started, that’s totally okay too!

“How is this course different from the Travel Blogging Fast Track?”

Blogging Blastoff and the Travel Blogging Blastoff are entirely different courses that complement one another.


The Travel Blogging Blastoff is entirely specific to travel blogging — pitching, taking trips, producing content, and more. A lot of this info will only be useful to bloggers that want to include travel content.


Blogging Blastoff 2.0 focuses on blogging in general, and sets the foundation to building a profitable blog from the ground up — no matter what niche you’re in.


If you’ve taken the Travel Blogging Blastoff, you’ll find a lot of new and valuable material in Blogging Blastoff 2.0.  Unless you’re specifically interested in adding travel content to your blog, Blogging Blastoff is all you’ll need.

“Is this just going to be another of those courses I start and don’t finish?”

Ultimately, your success with Blogging Blastoff 2.0 depends on the work you put into it. So if you’re planning from the outset not to do the work, it’s probably not right for you now.


However, Pete and I went to great lengths to make it an easy course to finish. The modules are easy to complete. There’s a community to support and encourage you. And you get a mini-assignments to keep moving forward with the work. In short, as long as you have just a little motivation, I think you’ll find it’s a very easy course to finish.

“Can’t I just do my own research online and find the same information for free?”

Sure, you could. After all — that’s how I built my blog, remember?


But as I told you above, figuring it out on my own was slow and difficult — and it ended up costing me WAY more than just $497. In fact, if you’d told me I could have all this knowledge for so little back then, I would have taken it in a heartbeat!!!


Plus, how will you know if the information you find on the internet is correct? I’m constantly amazed at the inaccuracies of some of the information I read from “blogging experts”!


If you’re really considering just doing it yourself, we won’t stop you. But I do encourage you to go back again and read my story above — and ask yourself, what is your time worth? Is it worth spending 10+ years figuring it out … or spending a little bit ONCE (risk-free) to get my entire career’s worth of learnings, distilled into a proven roadmap?


The choice is yours … but I know which I’d rather choose.

“How much time is this going to take? I’m too busy right now.”

I feel you! Remember, I designed this course so that even the busiest people could do it. Each week of Blogging Blastoff 2.0 is divided into bite-sized modules that each take just a short amount of time to do — meaning you can squeeze them in easily through your day!


If you break up the coursework throughout your week, you don’t need to go over half an hour a day. Compared to a college degree, where you’re studying for several hours per day for years, it’s not a bad time investment for the chance to build a blog that could end up earning money for you even when you’re not working!

Where do I access the course?

All of the course content is hosted on our professional learning platform, and you’ll be able to access it on any device. As soon as you enroll you’ll be given access to the platform. You’ll also get VIP access to our communities.

What if I fall behind? Can I take the course at my own pace?

No problem at all! You’ll get at least 2 years from the day you enroll to complete Blogging Blastoff 2.0. That means you’ll have plenty of time to complete all the coursework. Take it at YOUR own pace. Then you can come back and reference the course any time you need it.

Does the course start immediately after I enroll?

As soon as you enroll in the course you’ll have immediate access to all of the bonus content. However, to make sure you have a group of classmates working through at the same time as you, the coursework for everyone will officially start on the 1st of the month.

Can I share my login information with my spouse?

Sure. When you purchase the course you’ll be able to create login information for one person. You’ll need to contact us (and pay an extra fee) if you want group access for another person, but your spouse is welcome to use your login info.

Don't Go Before Reading This...
OK, I’ll be honest: I’ve just shared EVERYTHING I have to say about the course. I haven’t held anything back.


If you’ve read this far, I KNOW you’re serious about building your blog … but something’s keeping you on the fence. So before you make up your mind today, let me share with you a message I received from a recent student.


I asked one of our recent classes why everybody had joined. Of course, the answers were pretty standard: they wanted the freedom to work where and when they wanted … more time with their families … to quit a job they didn’t like … to control their income.


But one person gave a different answer.


Here’s what she said:


“I realized that if I’d joined your course a year ago… I would have had a profitable blog by now.”


That one really stood out to me.


Because I realized … it was true!


Stop and think about that for a moment:


If you’d joined this course a year ago … you could probably already be making money with your blog by now.


But what’s done is done. The real question to ask is: will you take action NOW … to give yourself a shot at the lifestyle you want in a year?


OK, maybe you think the course is too expensive.


But like I’ve said — I don’t think it is.


After all, when you consider that it represents the sum total of over a decade of my experience, mistakes, and failures…


When you consider that it teaches you MORE about making money in the real world than even a college degree, yet it’s 1/100th of the cost


When you consider that you’re also getting an insanely useful course, WP Fast Launch — a course which we are selling RIGHT NOW online for $197for completely free…


When you consider that referring just three friends will repay you the entire cost of the course through our affiliate program…


And when you consider that it teaches you every way we know to build a ridiculously successful blog that will repay your investment for years to come…


…I don’t think it’s expensive.


Actually, I think that the most expensive thing you could do is NOT to join…and to spend years trying to figure it out yourself, like I did.


And finally, I want to remind you of our guarantee:


If you’re not impressed with the program 14 days from your purchase date, you can email us for a full refund of your course fee.


What’s the worst that could happen? You spend some time learning all our best secrets … and you decide it’s not for you, and get your money back.


Yet if it works out … you could have the life you’ve always dreamed about.

Don’t you owe it to yourself to find out?


A year from today, you could look back on this as the day when it all changed…


Or you could find yourself the person who messaged me above, joining the course only after realizing you could have been successful by now.


Which will it be?


Only you can decide.


But Pete and I truly hope you’ll join us…and start your journey to becoming a successful blogger today.

      - Heather
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